{"id":35657,"date":"2016-08-29T12:23:24","date_gmt":"2016-08-29T16:23:24","guid":{"rendered":"http:\/\/www.technologyinvestor.com\/?p=35657"},"modified":"2016-08-29T12:23:24","modified_gmt":"2016-08-29T16:23:24","slug":"dont-do-stupid-the-gotchas-of-investing-and-your-web-site-needs-fixing","status":"publish","type":"post","link":"https:\/\/www.technologyinvestor.com\/?p=35657","title":{"rendered":"Don&#8217;t do stupid. The gotchas of investing. And your web site needs fixing."},"content":{"rendered":"<p style=\"text-align: left;\">I&#8217;m not the best investor. But I&#8217;ve learned some expensive lessons:<\/p>\n<p style=\"padding-left: 30px; text-align: left;\">1. You get rich from starting and running your own business.<\/p>\n<p style=\"padding-left: 30px; text-align: left;\">2. You&#8217;ll be most successful if know (and love) what you&#8217;re doing, and love your customers.<\/p>\n<p style=\"padding-left: 30px; text-align: left;\">3. Your only obsession in all those years of your own business should be learning how to make your business more successful.<\/p>\n<p style=\"text-align: left;\">After you&#8217;ve sold your business, you magically morph into an investor. Everything you learned up until then is now for naught. You&#8217;re starting from scratch.<\/p>\n<p style=\"padding-left: 30px; text-align: left;\">1. You used to believe in concentration. Now you have to believe in diversification. Instead of knowing a lot about a little, you now have to know a little about a lot. That gives new meaning to being uncomfortable.<\/p>\n<p style=\"padding-left: 30px; text-align: left;\">2. You will now\u00a0never get pleasure from being right &#8212; because you don&#8217;t know <strong>why<\/strong> you were right. You don&#8217;t know why the stock went up. But you will get constant agita from being wrong. There&#8217;ll always be a wrong somewhere in your miserable &#8220;portfolio.&#8221; You&#8217;ll be wrong regularly, if not constantly. It&#8217;s awful.<\/p>\n<p style=\"text-align: left;\">As an entrepreneur I never woke up without 20 ideas to make the business better or bigger.<\/p>\n<p style=\"text-align: left;\">As an investor, I wake up with ten ideas. Then I &#8220;research&#8221; them and find none of them make any sense. What&#8217;s amazing is how many great ideas have a &#8220;gotcha.&#8221; (And how long it takes to find that gotcha.) Maybe every great idea has a &#8220;gotcha?&#8221; But when you&#8217;re managing the business yourself, you can manage your way around the gotchas. When some other idiot is in charge, you&#8217;re screwed.<\/p>\n<p style=\"text-align: left;\">Solar electricity is a great idea. Until you find the &#8220;gotcha.&#8221; The Koch Brothers. They successfully lobbied the regulators in Florida for new rules to make solar uneconomic there. It&#8217;s self-interested and dishonest. But they made it the law. It looks a bit better in California. But there are gotchas there too.<\/p>\n<p style=\"text-align: left;\">My other problem is that I often come late to great investments &#8212; like Facebook and Amazon. These two are probably the greatest companies on earth today. But they&#8217;re both ultra-pricey. I keep hoping for a pullback&#8230; I keep buying more when I feel flush.<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0000ff;\"><strong>Your web site is probably all wrong.<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">These days everybody learns what you sell by visiting your web site. That&#8217;s fact number one..<\/p>\n<p style=\"text-align: left;\">Number two fact is 60%+ of the people visiting your web site come via a smartphone.<\/p>\n<p style=\"text-align: left;\">This is how your web site was designed:<br \/>\n<a href=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/Slide1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35677\" src=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/Slide1.jpg\" alt=\"Slide1\" width=\"450\" height=\"205\" srcset=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/Slide1.jpg 450w, https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/Slide1-300x136.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">\u00a0This is how it looks to 60%+ of the visitors to your site:<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/Slide2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35678\" src=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/Slide2.jpg\" alt=\"Slide2\" width=\"225\" height=\"402\" \/><\/a><\/p>\n<p style=\"text-align: left;\">Here&#8217;s an example of a web site viewed on a laptop\/desktop horizontal screen.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/ArtOmi2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35681\" src=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/ArtOmi2.jpg\" alt=\"ArtOmi2\" width=\"400\" height=\"243\" srcset=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/ArtOmi2.jpg 400w, https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/ArtOmi2-300x182.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">This is what it looks like on my iPhone.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/ArtOMi1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35683\" src=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/ArtOMi1.png\" alt=\"ArtOMi1\" width=\"200\" height=\"299\" \/><\/a><\/p>\n<p style=\"text-align: left;\">It looks this bad because it&#8217;s not designed to work for mobile devices. I bet your web site has the same problem.<\/p>\n<p style=\"text-align: left;\">Here&#8217;s how it works. Every time you go to a web site, your browser sends code called a &#8220;user agent.&#8221; That tells the web site you&#8217;re on a laptop or \u00a0a smartphone and that you&#8217;re using Mozilla or Safari, etc. You can read more on user agents <a title=\"Wikipedia on user agents\" href=\"https:\/\/en.wikipedia.org\/wiki\/User_agent\" target=\"_blank\"><strong>here.<\/strong><\/a><\/p>\n<p style=\"text-align: left;\">Your web site should respond to your user agent and present you with a web site optimized for you.<\/p>\n<p style=\"text-align: left;\">If you&#8217;re selling something, (e.g. pizza) your smartphone website should be response oriented. Big buttons. &#8220;Order Now.&#8221; &#8220;Sign up for our specials.&#8221;<\/p>\n<p style=\"text-align: left;\">Web sites for iPhones and other smartphones are very different to web sites for laptops. Look at Amazon on your laptop. Look at it on your iPhone.<\/p>\n<p style=\"text-align: left;\">Most businesses do not have a mobile version of their web site.<\/p>\n<p style=\"text-align: left;\">This is costing you sales. Want more? Send my friend Mark an email.\u00a0actionnow4all@gmail.com.<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0000ff;\"><strong>Don&#8217;t do stupid.<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">You&#8217;re not getting any younger. These are true stories:<\/p>\n<p style=\"padding-left: 30px; text-align: left;\">+ A friend wrecked his shoulder&#8217;s rotator cuff by using \u00a0chain saw too often.<\/p>\n<p style=\"padding-left: 30px; text-align: left;\">+ A friend made himself a paraplegic by dropping a tree on himself. He used a chainsaw.<\/p>\n<p style=\"padding-left: 30px; text-align: left;\">+ A woman gave herself a stroke by going off her blood thinner.<\/p>\n<p style=\"padding-left: 30px; text-align: left;\">+ A friend can&#8217;t ride his beloved bicycle because he didn&#8217;t allow himself enough time to recover from his hip replacement operation.<\/p>\n<p style=\"padding-left: 30px; text-align: left;\">+ A friend threw out his back by lifting his heavy bag onto an airline&#8217;s overhead rack.<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0000ff;\"><strong>&#8220;We need to downsize.&#8221; <\/strong><\/span><span style=\"color: #000000;\">That&#8217;s Susan&#8217;s latest mantra. Hence this evening we will be watching:<\/span><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/TinyHouseBigLiving.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35672\" src=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/TinyHouseBigLiving.jpg\" alt=\"TinyHouseBigLiving\" width=\"253\" height=\"129\" \/><\/a><\/p>\n<p style=\"text-align: left;\">And we&#8217;ll be learning<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/TinyHouseSecrets.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35673\" src=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/TinyHouseSecrets.jpg\" alt=\"TinyHouseSecrets\" width=\"208\" height=\"274\" \/><\/a><\/p>\n<p style=\"text-align: left;\">And maybe we&#8217;ll move into a 100 square foot house, which may look like this.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/TinyHouse.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35674\" src=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/TinyHouse.jpg\" alt=\"TinyHouse\" width=\"450\" height=\"306\" srcset=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/TinyHouse.jpg 450w, https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/TinyHouse-300x204.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">The show is at 9:00 PM tonight on HGTV. For more, click <a title=\"Tiny House Big Living\" href=\"http:\/\/www.hgtv.com\/shows\/tiny-house-big-living\" target=\"_blank\"><strong>here.<\/strong><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0000ff;\"><strong>Don&#8217;t eat from the floor. <\/strong><\/span>Don&#8217;t double dip. Don&#8217;t bite some someone&#8217;s else food. Here&#8217;s how to be paranoid. From National Geographic: <a href=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/BugsontheFloor.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35660\" src=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/BugsontheFloor.jpg\" alt=\"BugsontheFloor\" width=\"544\" height=\"279\" srcset=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/BugsontheFloor.jpg 544w, https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/BugsontheFloor-300x153.jpg 300w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/><\/a><\/p>\n<p style=\"text-align: left;\">For the full page, click<strong>\u00a0<a href=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/BugsIbTheFloor.pdf\">BugsOnTheFloor<\/a><\/strong><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0000ff;\"><strong>US Open Tennis 2016 begins tonight on ESPN. <\/strong><span style=\"color: #000000;\">It starts at 6 PM.<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #0000ff;\"><strong>My friend Todd likes this joke.<\/strong><\/span><\/p>\n<p style=\"text-align: left;\">A father buys a lie detector robot that slaps people when they lie. He\u00a0decides to test it out at dinner one night.<br \/>\nThe father asks his son what he did that afternoon.<br \/>\nThe son says, &#8220;I did some schoolwork.&#8221;<br \/>\nThe robot slaps the son.<br \/>\nThe son says, &#8220;OK, OK. I was at a friend&#8217;s house watching movies.&#8221;<br \/>\nDad asks, &#8220;What movie did you watch?&#8221;<br \/>\nSon says, &#8220;Toy Story.&#8221;<br \/>\nThe robot slaps the son.<br \/>\nSon says, &#8220;Ok, Ok, we were watching porn.&#8221;<br \/>\nDad says, &#8220;What? At your age I didn&#8217;t even know what porn was.&#8221;<br \/>\nThe robot slaps the father.<br \/>\nMom laughs and says, &#8220;Well, he certainly is your son.&#8221;<br \/>\nThe robot slaps the mother.<\/p>\n<p style=\"text-align: left;\">Robot for sale.<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2013\/07\/HarryNewton.jpg\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21218\" src=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2013\/07\/HarryNewton.jpg\" alt=\"HarryNewton\" width=\"200\" height=\"199\" srcset=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2013\/07\/HarryNewton.jpg 200w, https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2013\/07\/HarryNewton-150x150.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/span><\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"> Harry Newton who keeps playing one and a half hours of tennis a day. Which is great and pleasurable, but not as pleasurable as granddaughter Sophie who had her second birthday last Thursday:<\/span><\/p>\n<p><a href=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/SophieBirthdayCrown.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35687\" src=\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2016\/08\/SophieBirthdayCrown.jpg\" alt=\"SophieBirthdayCrown\" width=\"250\" height=\"478\" \/><\/a><\/p>\n<p><script>\/\/ <![CDATA[\n(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){\n  (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),\n  m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)\n  })(window,document,'script','\/\/www.google-analytics.com\/analytics.js','ga');\n\n  ga('create', 'UA-45200733-1', 'technologyinvestor.com');\n  ga('send', 'pageview');\n\/\/ ]]><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;m not the best investor. But I&#8217;ve learned some expensive lessons: 1. You get rich from starting and running your own business. 2. You&#8217;ll be most successful if know (and love) what you&#8217;re doing, and love your customers. 3. Your only obsession in all those years of your own business should be learning how to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-35657","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.technologyinvestor.com\/index.php?rest_route=\/wp\/v2\/posts\/35657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technologyinvestor.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.technologyinvestor.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.technologyinvestor.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technologyinvestor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=35657"}],"version-history":[{"count":20,"href":"https:\/\/www.technologyinvestor.com\/index.php?rest_route=\/wp\/v2\/posts\/35657\/revisions"}],"predecessor-version":[{"id":35688,"href":"https:\/\/www.technologyinvestor.com\/index.php?rest_route=\/wp\/v2\/posts\/35657\/revisions\/35688"}],"wp:attachment":[{"href":"https:\/\/www.technologyinvestor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=35657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.technologyinvestor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=35657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.technologyinvestor.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=35657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}