![\"\"](\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2019\/09\/PeterandEleanor.jpg\")
<\/p>\nThere’s too much of everything. And nobody needs any of it.<\/p>\n
If you’re selling something it better not be “more stuff.”<\/p>\n
It better deliver an “experience.”<\/p>\n
Apple is the best at experience. Samsung has nice, even great phones. But Samsung can’t love with me with photos of my grandchildren on the family\u00a0photostream. Here’s Peter and Eleanor, yesterday, courtesy the family photostream.<\/p>\n
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Lulemon sells the same stuff you can buy from a million others. But they run free yoga classes in their stores.<\/p>\n
Peloton is the classic experience company. You can buy this bike from a million companies.<\/p>\n
![\"\"](\"https:\/\/www.technologyinvestor.com\/wp-content\/uploads\/2019\/09\/Pelotonbike.jpg\")
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But you can’t buy the Peloton classes from anyone else. Both my children have a Peloton in their house. My apartment building just put one in the basement. Peloton is about classes, not hardware. You pay $2,000 for the bike and $39 a month or so for the classes. They have over one million subscribers. Who would have thought the experience of being screamed at from afar was worth $39 a month? Who would have thought there were over a million exercise masochists in the world?<\/p>\n
Microsoft has stores where you can get help — a better experience than sitting on eternity hold on the phone to them.<\/p>\n
Costco, Home Depot, Starbucks deliver “experiences” in their stores. They’re fun. Even Dominos is getting the message.<\/p>\n
Nike has just added “an experience track” to its products. It’s aiming at a more holistic relationship with its customers, also called members.<\/p>\n
Some of my real estate syndicators have soirees where they deliver good news and good cheer. Almost as happy-making as dividend checks.<\/p>\n
One alternative bank I’ve invested in has a comforting annual meeting next week. I’ll be there — and not just for the free food.<\/p>\n
Amazon delivers experience in many ways — from publishing awful (but funny) reviews of some of its products to simply telling me which stuff is best. And which is worst. Please read Jeffrey Lambert’s\u00a0<\/span>Gummi Bear review . Click here.<\/a>\u00a0<\/strong>It’s the third review.<\/p>\n I look to invest in companies which deliver experience because I have enough stuff.<\/p>\n Reacting to Apple’s new stuff<\/strong><\/span><\/p>\n Must have:<\/strong> The new Apple Watch series 5. Much better health features. I’m buying one.<\/p>\n Maybe have:<\/strong> The new phones have better, brighter screens and much better cameras. I’m mulling. My iPhone 8 Plus camera is fine.<\/p>\n Favorite new stuff<\/strong><\/span><\/p>\n\n